Social media has boomed in recent years with the introduction of different platforms such as Facebook, Twitter and Instagram. These platforms provide benefits for consumers too. They allow users to share their opinions, interests and more in order to shubhodeep prasanta das market their products or services. They also provide a platform for interaction between clients, employees, friends and family. Here are problems with social media networking for business:
Organizational Structure
Depending on the size of the business, it is not advisable to use social media platforms as a communication method. In large organizations, social media can be seen as an unnecessary distraction. Business owners need to focus on their business rather than its potential for market share.
Categorization of Employees
Employee categorization can be a difficult issue. The social media networks are always looking for the ‘least common denominator’ and this can cause problem for the organization. With a corporate name, a person’s social media information can be misused by others and used against them.
False Information
Social media information is not to be simply used as a referral site to gain business contacts. It is vital to check any potential contact details before using them as part of your marketing strategy.
Content and Language is Relevant
Social media pages are public. This means anyone can view and read the content posted. This may cause problems for the organization if they use inappropriate language or content. Information on Facebook that contains curse words, sexual innuendos or images that are considered to be offensive can cause a lot of problems for the organization.
Privacy and Security
The use of social media platforms means employees’ social media information can be viewed by other individuals too. This could lead to security issues for the organization. With the information about the employees, clients and more in one place, it can be seen as an easy target for hackers.
PR Issues
Social media has given an avenue for businesses to build up their reputation. When a social media page is mishandled, it can lead to PR issues with their customers and other businesses in their industry. This will ultimately affect the company’s brand image and online reputation.
